Objective:
Strengthen digital brand presence, drive online sales, and create emotionally resonant campaigns during a critical shift to digital-first shopping.
Role: Digital Marketer – Social Media & Performance
What I Did:
🎯 Campaign Strategy & Execution
- Launched three high-impact digital campaigns — India Khaki Week, Jack Pack, and Rise from Home — at the peak of the pandemic.
- Used influencer collaborations, content-led storytelling, and social-first visuals to humanize the brand and connect with remote-working professionals.
Impact:
- 📈 35% increase in engagement
- 👥 500K+ unique users reached
- 🗣️ 70% share of voice in the premium menswear category
📊 Paid Media Optimization
- Managed a monthly ₹5–6 lakh ad budget across Meta and Google Ads platforms.
- Applied A/B testing, audience segmentation, and creative refreshes to improve ad efficiency.
Impact:
- 🚀 Achieved 2.3x ROAS
- 💰 Reduced CPC by 18%, increasing campaign reach and conversions
🛒 UX Innovation – E-Commerce Enhancement
- Designed and deployed a custom size-selector tool to enhance shopping experience and reduce cart abandonment.
Impact:
- 📦 22% increase in online sales
- 🏆 Received internal Innovation Award for tool design and impact
🔍 Organic & SEO Growth
- Conducted routine SEO audits and optimized campaign landing pages and product content to match user intent and trending keywords.
Impact:
- 📈 Significant improvement in keyword rankings
- 🌱 Steady growth in organic traffic across key categories
💼 Employer Branding & B2B Content Strategy
- Revamped brand’s professional presence across LinkedIn and Glassdoor.
- Scaled LinkedIn from 9K to 60K+ followers through corporate storytelling and employee-focused content.
Impact:
- 🧲 Enhanced employer visibility
- 👔 Strengthened brand’s reputation across hiring and B2B audiences
Summary Line:
A 360° digital revamp that combined campaign creativity, performance marketing, and tech-driven UX—leading to stronger engagement, higher sales, and long-term digital equity.
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