Objective:
Redefine the brand identity and digital presence of a growing B2B SaaS company specializing in AI-powered solutions.
Role: Lead Digital Consultant – Branding & Web Strategy
What I Did:
- Directed a complete brand refresh, including:
- Modern logo design with a scalable visual system
- Corporate letterhead and business cards aligned to the new brand identity
- Planned and delivered a 27-page, SEO-optimized website tailored to:
- Explain technical AI offerings in a clear, B2B-friendly language
- Attract enterprise clients and showcase industry applications
- Support lead generation and thought leadership goals
- Created web copy and content architecture for:
- Product pages, industry use cases, solution overviews
- Blog templates and scalable CMS structure
- Collaborated closely with designers and developers for pixel-perfect execution and responsive UX
Impact:
- 🆕 Rolled out a cohesive new brand identity across digital and print
- 🌐 Successfully launched a 27-page website built for performance and discovery
- 🚀 Enabled client’s team with a full brand kit to drive consistent messaging
- 💬 Strengthened sales conversations and investor-facing positioning
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