Objective: Position a hospitality SaaS brand as a thought leader in the global hotel tech space while boosting credibility on third-party platforms.
Role: Digital Media Specialist
What I Did:
- Revamped the brand’s LinkedIn strategy with thought leadership content, solution-led storytelling, and consistent posting.
- Introduced employee spotlight posts, client success stories, and high-impact visuals to drive engagement.
- Managed an organic content calendar with rapid creative feedback loops and ongoing A/B testing.
- Launched and executed a structured Hotel Tech Report (HTR) review campaign with SOPs, internal alignment, and follow-up workflows.
- Optimized the brand’s HTR product pages with SEO-rich content, testimonials, and award badges.
Impact:
🚀 Scaled LinkedIn followers from 2,800 to 21,000+ in under a year
📊 Boosted average engagement rate to 24%
🏆 Secured a Top 4 Global Ranking on Hotel Tech Report across USA, UK, APAC & MEA
💬 Exceeded review submission benchmarks, increasing conversion from referral traffic
📅 Established a consistent content cadence and enhanced C-suite online presence
📣 Ready to turn visibility into velocity?
From storytelling to SEO, from strategy to execution — I build digital campaigns that actually move the needle.
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